Simple and effective examples to increase road safety are regular planned driving trainings for the Michelin employees and the broad public. Together with its strong partners ADAC (ÖAMTC, Austria; TCS, Switzerland) Michelin clearly demonstrates the importance of tires for safety in practical driving experiences in the trainings centers. Furthermore, the company has introduced a wide range of road safety programs. Many of them target young people, cyclists and pedestrians who are considered to be the most endangered groups in road traffic. An outstanding example is “Achtung Auto“ (“Hallo Auto”, Austria) in cooperation with the ADAC and Opel. For 11 years now the initiative has been training children aged 10 to 12 to get a good feeling for braking and stopping distances.
In June 2009, Michelin has launched the ROSYPE project (ROad Safety for Young People in Europe) in close collaboration with the European Commission. The goal is to raise awareness for road safety among 730.000 young Europeans, aged 6 to 25. Each year, more than 30 initiatives take place in 10 European countries. For the youngest ones, the Michelin Group organizes activities like Michelin Junior Bike, teaching the importance of wearing a helmet when riding a bicycle. And at fairs and events, Michelin is using a driving simulator to especially let young car drivers experience the danger of driving with worn or underinflated tires.
On top, it is of prime importance for Michelin, in association with strong partners, to actively promote sustainable mobility of the future. Therefore Michelin established the Challenge Bibendum - one of the world’s largest events that brings together car and truck manufacturers, academics, automotive and energy suppliers, research institutes, public authorities and non-governmental organizations to forge a shared vision of tomorrow’s safer, cleaner and connected transportation. Its target is to bring together as many experts responsible for sustainable mobility in the future as possible. This close collaboration for Michelin holds the largest promise of a long term success. Last year, 21,000 visitors of the Challenge Bibendum in Berlin could inform themselves about the latest innovations and developments in that field.
Michelin was founded in 1889 and designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The Group employs 115,000 people, has sales organizations in more than 170 countries and operates 69 productions sites in 18 countries in five continents.
1 World Health Organization, Decade of Action for Road Safety 2011-2020 Saving millions of lives, 2011