Michelin – Products and services for sustainable mobility
As one of the world’s largest tyre manufacturers Michelin produces tyres for almost any vehicle, from cars to agricultural machines to airplanes. One in seven tyres are supplied by the Michelin Group. The corporation has 117 000 employees in 171 countries and runs a network of 68 plants. Michelin has research and development centres in Europe, the US and Japan working on further development of its products and technologies. Michelin also publishes the renowned travel, hotel and restaurant guides, it offers services for route planning as well as licensed lifestyle products. The Group’s MICHELIN® solutions arm takes care of over 300 000 cars in fleets and plays a role in reducing fuel costs and improving efficiency.
Michelin is dedicated to treating the environment with care. The group’s “Long Lasting Performance” strategy stands for premium tyres delivering high performance from new right down to the minimum tread depth. Longer product cycles help save the environment and limit the use of resources while at the same time reducing the financial burden on users. The same goes for summer tyres with winter capabilities like the MICHELIN CrossClimate +.
In addition, Michelin develops clean, safe and connected solutions for car sharing services – a necessary approach given that dramatic changes in mobility are expected to lead to about 60 percent of people living in cities by 2030. As early as 1998, the company started operating a global platform for sustainable mobility – initially using the name “Michelin Challenge Bibendum” and rebranded in 2017 to “Movin’On by Michelin”. At this annual summit 4000 experts from well established companies as well as start-ups, from the field of science, councils and NGOs are working on solutions for sustainable mobility even in metropolitan areas. The 2018 meeting in Canada defines a concrete plan in six steps: 1. Reducing CO2 and improving air quality. 2. Combining mobility solutions for a multimodal world. 3. Supporting new forms of traffic with innovative technologies. 4. Working closer together to achieve change. 5. Mobility in the closed substance cycle. 6. Moon shots – visionary projects for a better mobility.