Dr. Ing. h.c. F. Porsche AG is one of the world’s most successful manufacturers of exclusive sports cars. At home on race tracks all over the world, Porsche builds race cars and competes in motorsports with a real passion. The intensive bond between motorsports and the serial production results in extraordinary sports cars with everyday usability and highly innovative technology where every driver immediately recognizes the origins. This year, the brand is celebrating its 70th birthday: on June 8, 1948, the first Porsche sports car – a mid-engine roadster with the chassis number 356-001 – got an official approval by the authorities.
In 2017, Porsche delivered 246,375 vehicles of the 911, 718 Boxster and Cayman, Cayenne, Panamera and Macan models to customers worldwide. With revenues of 23.49 billion euros, an operating result of 4.14 billion euros and an operating profit margin of 17.6 percent, Porsche continues to be among the most profitable automobile manufacturers in the world. The company employs about 30,000 people.
Although the fascination with sports cars can be experienced throughout the world, the roots of Porsche lie in Germany.
- The heart of Porsche continues to beat in Stuttgart-Zuffenhausen. This is where the serial production of the model 356 started in 1950. Today, the classical two door sports cars of the model series 911 and 718 as well as the engines are built here. The management team is also based in Zuffenhausen, making the location the core of the company.
- In 2002, Porsche found its second home in Saxony. The plant located in Leipzig is one of the most modern automotive factories in the world. Here, Porsche produces the sports sedan Panamera and the compact SUV Macan.
- Porsche’s research and development center is located not far away from Since 1971, Weissach has been the birthplace of all Porsche models. The Design studio, offices, test stands, workshops and the motorsport department are all close together, allowing a tightly linked and coordinated development process.
It is important for Porsche that the brand is firmly anchored in society and represents an attainable dream. Therefore, living sustainably is an overarching strategic target. For Porsche, there is no contradiction between economic success, ecological awareness and social responsibility . On the contrary: Only when combined do they define the company’s attitude.
The company´s strong sense of responsibility is also reflected in its clear commitment to environmental protection: Porsche links the fascination of driving an exclusive high performance sports car with resource-efficient mobility. Porsche and electromobility fit together perfectly. The company is consistently working on the hybridization of the fleet. And, in Zuffenhausen, Porsche is preparing for production of the brand’s first purely battery-driven sports car. By 2019, around a billion euros will have been invested in the Mission E project.